Traditionally, resort design clearly separates the “built” from the “natural.” The building provides accommodation, the surroundings complement it. However, changing demand has altered this logic: today, the surroundings are not an add-on, they are a central part of the experience.

Views, privacy, tranquility, connection with nature… what was once considered inaccessible or difficult to develop is now precisely what generates the most perceived value for the guest. The problem isn’t the land, but how to activate it.

Transforming an unused area doesn’t mean building more or disrupting the resort’s balance. It means incorporating an experience that complements the existing offerings and expands the guest journey.

Skybubbles allow precisely that: activating unique spaces without resorting to traditional construction or major interventions. Their modular design and low impact make them an ideal solution for locations where creating profitable accommodations wasn’t previously viable.

But their true value emerges when they coexist with other existing types of accommodations within the resort.

Some resorts already operating with Skybubbles confirm this: combining different types of accommodation strengthens the business, it doesn’t fragment it.

A real-world example clearly illustrates this. A resort with 12 family chalets and 10 Skybubbles observed a very revealing trend among its guests.

Guests staying in the chalets (usually families or groups of friends) discovered the Skybubbles during their stay. The experience, the surroundings, and the concept piqued their curiosity, and many of them returned later as couples to experience the Skybubble.

The reverse also worked. Couples staying in a Skybubble, drawn by the intimate and unique experience, discovered the chalets in the complex. Having enjoyed the surroundings, the service, and the overall concept of the resort, a new idea arose: “Why not come back with family or friends?”

The result is clear: the same infrastructure generates multiple visits and customer profiles, increasing the value of the guest lifetime.

This type of coexistence demonstrates that Skybubbles do not compete with traditional accommodations, but rather complement and enhance them. They function as an emotional gateway to the resort or as a natural evolution of the guest experience. Because it’s a clearly differentiated type of accommodation, there’s no direct price comparison or cannibalization. Each type of accommodation caters to a different stage of a guest’s life, but all of them reinforce the perceived value of the whole.

When a resort activates underutilized areas with a well-integrated experiential offering, the benefits multiply:

• New revenue streams are created without expanding traditional construction.
• The use of existing land is optimized.
• Guest profiles and reasons for repeat visits are broadened.
• The resort’s positioning as an experiential destination is strengthened.
• Customer loyalty and organic word-of-mouth marketing increase.

All of this with a flexible, scalable solution that’s aligned with the environment.

The future of hospitality lies in moving away from thinking in terms of isolated accommodations and starting to design ecosystems of experiences, where each type of accommodation fulfills a strategic function within the whole.

Skybubbles are designed for this purpose: to activate spaces, complement the existing offering, and multiply the value of each guest. Because, in an increasingly competitive market, it’s not the one with the most rooms who wins, but the one who knows how to create more reasons to return.